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Featured · Web Dev

Why I Ditched WordPress for Next.js in Every Client Project

Three years ago, I built almost every client site on WordPress. Today, I haven't touched it in 18 months. Here's the full story of why the migration was inevitable.

April 2025·8 min read
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branding
Branding
March 2025
The Typeface Decision That Doubled a Brand's Recall
A deep dive into typographic strategy — why font choice is brand strategy in disguise.
6 min read
animation code
Animation
February 2025
GSAP ScrollTrigger: The Techniques I Use on Every Project
Pinning, scrubbing, and staggering — my go-to patterns for scroll-driven storytelling.
10 min read
case study
Case Study
January 2025
Building Pure Seoul: From Brief to 240% Conversion Lift
A full breakdown of the strategy, design decisions, and technical implementation.
14 min read
business
Business
December 2024
How I Price Premium Web Projects (And Why I Don't Race to the Bottom)
Value-based pricing, scope management, and positioning yourself as a premium creative.
9 min read
web dev
Web Dev
November 2024
Firebase vs Supabase: A Freelancer's Honest Comparison in 2024
After using both extensively on client projects, here's where each backend actually wins.
7 min read
branding mistakes
Branding
October 2024
The 5 Brand Identity Mistakes That Cost Startups Customers
From logo file formats to colour psychology — the avoidable errors I see constantly.
8 min read
freelancing year
Business
September 2024
One Year of Freelancing: What Actually Worked, What Didn't
The honest numbers, the lessons learned, and the decisions I'd make differently.
12 min read
cursor effect
Web Dev
August 2024
The Magnetic Cursor Effect: How to Build It Properly with GSAP
A step-by-step technical walkthrough with the exact code I use in production.
6 min read
04

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Every post here comes from something I actually built, shipped, or learned the hard way. No recycled takes.

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